Structure principles

A plain business website should be easy to move through. The menu is the same on every page, in the same order, and every link leads to a page that exists. No important page depends on a hidden click or on content that loads later.

Each page has a unique title that says what it is about, and one main heading. The text is sent by the server as written, so it stays readable even when the browser runs no script. Page addresses are short, stable and lowercase.

The sitemap lists every published page, and only those. The crawling rules file states plainly what may be visited. Both files are updated with every release, at the same time as the pages themselves.